
Online
Shoe Garden's online platform will have the full selection of merchandise to match our Brick & Mortar shoe selection. The quantities of each pair of shoes ranging from price, size & color will be constantly updated to match our in store sales. We will offer domestic and international shipping to the U.S, Canada, Europe & Mexico. When considering what omnichannel strategies to choose, we knew it was important to choose online because it is popular amongst our customer base. It is a channel that has the ability to draw people in-store due to ads now a days, as well as implementing promotions. A single mom, like Valentina can benefit from both online ordering after trying on the shoe in-store and delivery.

WHY?
We found that one in four people who click on online search ads end up in store (Krueger, 2015).