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MARKETING

TIMELINE

  • Store still closed due to COVID -19 Pandemic (moving towards being a digital retailer until the pandemic is over) 

  • Consistent promotional advertising on our website and social media for Mother's Day

    • 20% off sale online ​from 5/10 - 5/15

    • 20% code on Instagram from 5/16 - 5/23

  • Establish direct shopping on instagram  

  • Send flowers to famous women influencers for Mother's Day  

  • Send out emails regarding our sales

  • Institional advertising: 

    • send out emails to our costumers promoting social distancing and fun activities (like decorating your shoes) to do at home ​

    • A link to donate to hospitals on our website and social media 

May

July 

  • Do a new collaboration with a famous influencer family for a summer collection to boost social media presence 

  • Do a promotional sale only in the store to boost foot traffic: Bogo sale from 7/20 - 7/25

  • Have a Fourth of July sale online - 15% off

    • send emails encouraigng customers to vote ​

  • Send out emails with surveys for customer experience 

  • Start developing a mobile app

  • Pay for Youtube and Hulu advertisement 

    • film commercials ​

September 

  • Semi-annual sell in-store and online to rid of summer items

  • Bogo sale online and in-store from 9/10-9/17 

  • Labor Day sale: in-store only 20% off 

  • Do a family campaign on instagram every Friday - all wearing our shoes 

  • establish a customer rewards program

    • Through online and mobile app

  • Pay for ads on famous game app like candy crush 

  • Update in-store fixtures 

  • Promote daily on social media every month 

June 

  • Send out emails, make instagram stories and create advertisements on our website saying we are opening the store on 6/1 

    • In-store​ 30% sale from 6/1- 6/3

    • Have in-store giveaways and food for the reopening 

  • Free giveaway on social media (requires commenting on picture and sharing for two new shoes)

  • Photoshoot to update images on social media, online, and in-store posters

  • Product advertising for new vacation shoe line (product line in front of store with new posters, main image on websites is new products , post on instastory every day)

  • Send out emails thanking customers for shopping with us during the pandemic 

August 

  • Back-to-school promotions

    • Pop - up store near NYU ​

    • have a in-store fashion and show it on Instagram live 

    • Student discount 15% all month long 

    • collaborate with student ambassadors across the state 

  • Send emails wishing students good luck 

  • Do a backpack giveaway 

  • Upload haul videos and a lookbook with our shoes on our website 

November 

  • Promote the new boot and fall line

    • move boots to the front

    • change in-store appearance to fall 

    • make website to resemble fall and make boot line mine priority 

    • on social media, do a tag a friend contest for a chance to win boots

  • Build a beautiful wall inside the store 

    • customers can post their pictures against the wall on social media and tag us to attract ​more people 

  • Have a flash sale online and app for one hour : 40% off 

  • Give boots and pay influencers to promote our products on YouTube and social media 

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