Shoe Garden is an omnichannel retailer because all of our channels work in cohesion with each other. Our Brick & Mortar store is a physical location for customers to come in, try on shoe sizes and interact person to person. Our website gives customers access to merchandise online. And our social media allows customers to browse through the shoes we offer.
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In-store pick ups and returns from online orders
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Our point of sale system will make adjustments to inventory that will transfer online
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Any promotions on Social Media will be taken in-store
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If someone sees a product on social media or online that they want to see in person, they can show a sales associate, & they will find it
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Our posts will direct customers to our website
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Keep customers up to date on promos happening in B&M and online
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Instagram and Facebook live stream videos to show merchandise offered through B&M and online
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Two way communication to interact about products offered
Brick & Mortar
Social Media
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Any sales happening in-store will be available online
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Customers can see what our products online look like on someone through our social media
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All items in the brick & mortar store are also offered online
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You can try on shoes in-store and make the purchase online later
Online
Customers will have access to all the channels, and can utilize all them as much or as little as they like.
Customers can flow through the channels in any time frame and any way they choose, which is what makes Shoe Garden so amazing.